2020 is the year marketers re-invest in their brands - NIMA

2020 is the year marketers re-invest in their brands

13 januari 2020
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Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.

pivot back to brand is the main theme highlighted in the Economy chapter of WARC’s Marketer’s Toolkit 2020, an annual report that assesses the influe

 

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