Advertising’s uncanny valley: The personalisation tightrope

5 april 2018
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The recent Facebook and Cambridge Analytica scandal is a prime example of this – data being skimmed from users who were unaware and without their permission – but this is a symptom of a wider problem. Witness Alexa’s cackle and the ongoing paranoia that the likes of Amazon and Google are listening in on our conversations. There’s an entire thread on Reddit dedicated just to this . We’ve reached this ‘uncanny valley’ point, and we’re starting to make people uncomfortable, particularly large swathes of the general public who don’t know how their data is used by the advertising industry.

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