Big brands call for reform of digital ad market or threaten to pull spend - NIMA

Big brands call for reform of digital ad market or threaten to pull spend

17 mei 2018
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Brands including P&G, Unilever and Mastercard are calling for the industry to come together and agree to eight principles that they believe will help clean up the digital ad ecosystem. The world’s top advertisers are calling for the industry to come together to reform the digital ad ecosystem to make it safer, more transparent and more consumer friendly, and are threatening to stop working with any company that doesn’t comply.

Lees verder op Marketingweek

 

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