Brands are failing to represent LGBT people in mainstream marketing campaigns

31 augustus 2016
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Brands that are inclusive of the LGBT community are more likely to be perceived as welcoming of other minority groups too but LGBT representation is still “noticeably lower” than other areas of diversity, says Stonewall’s Joey Hambidge.

While brands are getting better at promoting cultural, age and gender diversity in marketing and advertising, there is still a lack of representation for the LGBT community, according to Joey Hambidge, client account manager at LGBT organisation Stonewall, who claims it is “noticeably lower”.

“While campaigns around Pride season are encouraging and to be applauded, consistent year-round communication with the LGBT community and featuring LGBT people within mainstream campaigns sends a strong message of inclusion and support,” he says.

Hambidge singles out Lloyds Bank for advancing LGBT diversity both internally and through its brand communications.

Bron en volledig artikel: Marketingweek

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