Brands reluctant to be transparent about influencers as many fail to apply ad industry code

8 april 2016
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A study analysing social media influencer practices in marketing has revealed that six in 10 marketing professionals are not fully aware of the Committee of Advertising Practice code of conduct – with over a third of marketers actively choosing not to adhere to it due to a lack of understanding or a reluctance to be transparent.

According to current CAP guidelines, if influencers are being paid to showcase a product or service, they have to clearly signpost this, with non-disclosure of paid commercial content considered illegal under Consumer Protection law. Earlier this week, the Competition and Markets Authority announced it would be stepping up its enforcement action in this area…

Bron en volledig artikel: Marketingweek

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