Consumers are punishing brands for their environmental track record

3 december 2019
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People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.

This is according to new research from Kantar, who asked 1,200 UK consumers about their concerns surrounding the response of business to the now widely acknowledged climate emergency.

Simply put, over 70% of UK consumers agree that businesses’ response to tackling the environmental crisis is “too little, too late”; among younger respondents, 78% agreed with the statement. An overwhelming 90% said that companies should take greater responsibility for the waste they produce.

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