De Yin & Yang van Data Driven Decision Making

14 juni 2018
-

In het tijdperk met grote ontwikkelingen rondom analytics, vraagt Robert van Ossenbruggen zich af of we niet te veel vertrouwen op data en modellen. Zijn blog is een ode aan de zachte kant van marketing intelligence.

We have made exceptional progress in analytics over the last decade. I observe, however, a serious risk: too much trust in data and models. An ode to the soft side of marketing intelligence.

Developments in big data, machine learning, and AI are impressive. Predictions are better than they were 10 years ago. Bigger and more complex data sources are now being employed. Developments in data visualisation have contributed to understanding complex information. The list goes on.

Lees deze column van Robert van Ossenbruggen op CLOUtoday

WordPress Themes
X
X
X