Do Consumers Fill Out Brand Feedback Surveys Thoughtfully? - NIMA

Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

29 mei 2017
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Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

The report was based on data from a survey of 1,000 people in the United States.

Some 46% of respondents say they usually complete feedback surveys if they are quick, and 45% say they usually ignore requests.

Only 9% of consumers say they usually take the time to thoughtfully fill out feedback surveys.

The share of consumers willing to give feedbackā€”and the sentiment of that feedbackā€”varies significantly by industry, the analysis found.

Bron en volledig bericht: Marketingprofs

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