Email marketing lacks relevance - NIMA

Email marketing lacks relevance

13 februari 2017

Nearly all marketers regard email as important to their work, but fewer than one in ten believe all their emails to customers are relevant, according to a new study.

The Marketer email tracker 2017 report from the DMA, sponsored by dotmailer, found that two in five (42%) marketers said that at best ‘some’ of their emails were relevant to consumers – a clear disconnect between what marketers want to achieve and what they actually produce.

The research also revealed that both marketers and consumers agree that ‘trust’ is a leading factor in persuading someone to sign up to receive emails from a brand.

Bron en volledig bericht: Warc

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