Email marketing lacks relevance

13 februari 2017
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Nearly all marketers regard email as important to their work, but fewer than one in ten believe all their emails to customers are relevant, according to a new study.

The Marketer email tracker 2017 report from the DMA, sponsored by dotmailer, found that two in five (42%) marketers said that at best ‘some’ of their emails were relevant to consumers – a clear disconnect between what marketers want to achieve and what they actually produce.

The research also revealed that both marketers and consumers agree that ‘trust’ is a leading factor in persuading someone to sign up to receive emails from a brand.

Bron en volledig bericht: Warc

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