Merkreputatie & Integer Leiderschap

Frank Peters is founder and owner of VIRTUS Communications (http://virtuscommunications.nl/nl/). This boutique agency is specialized in reputation management and crisis communications. Virtus Communications works for leading brands in the finance, agri/food and health industry.
Frank has worked at Porter Novelli the Netherlands for almost 19 years, initially as Managing Partner and for the last five years as Managing Director.
He has extensive experience in managing corporate brands and leading corporate strategy development, as well as day-to-day experience in corporate reputation management, stakeholder engagement, ethical leadership and crisis management. He won SABRE Awards for Best Benelux Campaigns and Best Benelux Agency, the European Excellence Award (merger FrieslandCampina) and an Effie for most effective integrated campaign. Frank has extensive experience through his work for corporate enterprises. He counseled clients such as Achmea, KPMG, Duinrell, TNO, NPO, VZVZ (LSP), Smurfit Kappa, Royal Swinkels, Glastuinbouw Nederland, Stedelijk Museum, Nierstichting and several healthcare organizations.
Frank is former board member of the Dutch Professional Association for Communication (Logeion), the Stichting Ideële Reclame/SIRE and Fonds Gehandicaptensport. He’s a member of the advisory board of the Foundation for Sientific Research Commercial Communications (SWOCC, University of Amsterdam) and the boards of the Volwassenenfonds Sport & Cultuur and Fotofestival Naarden (FFN). He studied economics/law at the HEAO and corporate communications at the Erasmus University.
Frank is author of the books ‘Reputatie onder Druk’/2014, ‘What are they saying about you?/2015, ‘Spanning rond de Boardroom’/2016, ‘Mediatraining voor Iedereen’/2017, ‘Crisiscommunicatie voor Iedereen’/2018, ‘Reputatiemanagement voor Iedereen’/2019, Het Juiste Doen als Niemand Kijkt/2021, ‘Van Winst naar Waarde’/2022, ‘Stop het Zwijgen’/2023 and ‘Reputatiemanagement voor commissarissen en toezichthouders’/2024. He is co-owner of Iris Academy and lecturer at Nyenrode Business University, TIAS University and Beeckestijn Business School.