How marketers can prepare for economic uncertainty during the Coronavirus - NIMA

How marketers can prepare for economic uncertainty during the Coronavirus

1 april 2020
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When times are tough, marketing is one of the first departments under threat. Kavita Singh shares how to demonstrate tangible value in an organisation under pressure.

With the news cycle dominated by Coronavirus, it’s easy to get post-apocalyptic in your thinking. As the impact of Coronavirus remains unclear, senior marketers will think back to the financial crisis over a decade ago, which had lasting impacts on their business and its function.

A focus on the bottom line, a leaner business model, and the possibility of short-term budgets puts a lot of pressure on marketing to deliver ROI. So how can it show its value to the organisation and avoid the cut?

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