How to make the transition from technical expert to marketing manager

3 oktober 2017
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Being promoted to manager means marketers must deliver their objectives through other people for the first time. It’s a clear step up but it often requires a completely new set of skills, quite different from those necessary to complete the operational aspects of the role.

Marketers need to learn how to inspire their team and take people with them on the journey.

TSB senior marketing manager Emma Stacey acknowledges that it can be daunting for marketers when they start managing for the first time.

Bron en volledig bericht: MarketingWeek

 

 

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