HSBC: Young marketers job-hop more and don’t necessarily aim to be CMOs

9 november 2017
-

Young marketers are often characterised as optimistic, keen and ambitious. However, they can also be seen as fleeting, hopping from job to job to work their way up.

This is something Hamish Goulding, head of integrated marketing communications for global brand, wealth and sponsorships at HSBC, advises against. He believes young marketers would be wise to value loyalty.

“I don’t believe you truly understand how a business ticks if you’re [at a company] less than three years. In your first year, you’re trying to understand what’s going on, the second year you’re getting into your stride and only in your third year do you start to make a difference. I believe in that three-year cycle quite strongly,” says Goulding.

Lees verder op Marketingweek

WordPress Themes
X
X
X