Major brands worry about digital skills gap

13 november 2017
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BRUSSELS: Artificial intelligence, programmatic marketing and the Internet of Things are the main areas where leading global brands fear they may have insufficient skills and capabilities to deal with in the future, according to a new survey.

The World Federation of Advertisers (WFA), the trade association, came to this conclusion after consulting a forum of its members who represent 22 multinationals, including major names such as Unilever and Procter & Gamble.

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