Marketers optimistic about global recession and Brexit - NIMA

Marketers optimistic about global recession and Brexit

14 oktober 2019
-

Marketers are optimistic about the effect of a global recession and Brexit, according to the latest research from Gartner in their survey of 342 North American and UK marketing executives.

When asked about the impact of the business and economic climate over the next 18-24 months, just 12% of CMOs think it will have a negative effect (answer of 1-3) on their company’s ability to meet business performance goals.

Instead, well over four-fifths (86%) of CMOs said they expect a positive impact (answer of 5-7) to come from the future business and economic climate. One-tenth (10%) even said they expect a ‘significant’ positive impact.

Lees dit artikel op WARC

WordPress Themes
MENU
NIMA
X
X
X