‘Marketing leaders need to shape debate in the c-suite’

15 augustus 2017
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Some time ago, a CMO asked me to assess his global team’s capabilities. After two years and a six-figure training investment, marketing – in the eyes of other departments – was still seen as a lightweight function. My diagnosis stopped him in his tracks: “Deep functional expertise, but almost no leadership.”

Based on my assessment, 90% of his team was now digitally savvy.

Lees verder op Marketingweek

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