Koen Regout is benoemd tot managing director van Koninklijke Verkade, de fabrikant van koek- en chocoladeproducten die verkocht worden onder de merknamen Verkade en Sultana. Koninklijke Verkade maakt vanaf eind 2014 onderdeel uit van… Lees dit artikel op MarketingOnline

Nonprofits, by definition, aren’t driven by the need to generate quarterly or yearly surpluses like for-profits, or to keep stock prices up, but they do have to pay the bills and, ideally, bank money if they’re to have a vibrant future. Many nonprofits must keep diverse revenue streams healthy: earned income from sales of products …

Smartphone apps account for half (50%) of the digital media time that US adults spend online, followed by desktop (34%), with tablet and mobile web rounding out the remaining 16%, a new study has found. But in a sign of just how much younger consumers have embraced mobile, the latest US Mobile App Report from measurement firm …

Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience. Close collaboration between the two functions marks the difference between activity that is operationally efficient and delivers on the marketer’s creative vision, compared to a high concept campaign that fails to stand up to scrutiny on a practical …

Digitale tijdschriften, zeg maar de online variant van een papieren tijdschrift, ze lijken een tijdelijk verschijnsel te zijn, totdat online en mobiele publiekstitels ze volledig overbodig hebben gemaakt. (Ze lijken een beetje op de ‘snellere koets’ terwijl de auto er eigenlijk al is.) In veel gevallen worden de papieren tijdschriften één op één doorgeplaatst en …

This month saw the launch of Marketing Week’s ‘Anatomy of a Leader’ project, examining the distinguishing characteristics required for marketing leadership. In today’s marketing environment, I am seeing varied and insightful analyses into what it takes to truly differentiate as a marketer and build those stand-out, memorable campaigns. There were some interesting findings in this …

Marketers need to leave themselves the flexibility to respond to events on which they can successfully piggyback their brand, as the recent experience of furniture retailer IKEA has demonstrated. The revelation that its sheepskin rugs were being used as costumes for some characters in the popular Game of Thrones TV drama prompted IKEA Norway to …

In the ever-expanding, technologically evolving marketing realm, marketers are expected to master more than ever before—multichannel automation, content personalization options, social sharing tools, and analytics, for starters. A marketing Cloud makes it possible to juggle those numerous and necessary tools without dedicating your every waking moment to the job. But one question remains: Do you …

While the purpose of marketing is the same as it has always been, the way in which brands engage with brands is fundamentally changing. If consumers are to buy in to a brand, they need to buy in to the entire company. Never before has so much emphasis been put on brand purpose and doing right by staff …