I’m going to give myself a letter grade in personal branding: F. F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why? I was a laggard. I failed to get serious about developing my personal brand until I was …

Let’s face it, making a viral brand video is a marketer’s Holy Grail. From the classic sneezing baby panda to the more recent human Gumby dog toy, viral videos pop up out of nowhere and swiftly take the Web by storm, amassing millions of views, shares, and press hits along the way. With that much …

Werkgevers moeten hun personeel meer ruimte geven om nieuwe vaardigheden te ontwikkelen, ook als die vaardigheden niet direct aansluiten bij de baan van de werknemer. Dat schrijft de Organisatie voor Economische Samenwerking en Ontwikkeling (OESO) in een rapport over de Nederlandse arbeidsmarkt. Hoe valt dit in de praktijk te brengen? De Sociaal Economische Raad (SER) …

When it’s time to bring in a new addition to your marketing team, finding the right person can be an arduous task. This article discusses what qualities in a marketer help make a marketing team stronger, as well as how to narrow down an overwhelming list of resumes to make the right hire. Finding the …

Almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, behind only those with a background in finance (36%). The recruitment firm’s 2017 Route to the Top study explores the backgrounds of CEOs at …

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. (Spoiler alert: the upcoming 2017 edition will have more.) These charts provoke a visceral reaction …

One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you. Don’t get me wrong. A …

In the fast-moving world of marketing, it’s easy to feel stuck. Here’s what you can do to get your career moving forward. Speed holds serious weight in marketing. MarketingProfs’ Ann Handley, who champions the art of slow marketing to get faster results, describes the industry vividly: “fast-paced, always-on, agile, want-it-yesterday, mile-a-minute.” So, when your career …

De inzet van vloggers brengt nieuwe uitdagingen met zich mee, BVA en FNLI reiken adverteerders de helpende hand. Bond van Adverteerders (BVA) en Federatie Nederlandse Levensmiddelen Industrie (FNLI) komen met een publicatie met de titel ‘Gids Content Creators en Voedingsmiddelenadverteerders’. De aanleiding is dat de inzet van vloggers binnen het reclamedomein nieuwe uitdagingen voor adverteerders …