Door Marieke Heesakkers SMP Het delen van drie zorgvideo’s, opgenomen met de meest toonaangevende architectenbureaus van Nederland, leverde Limburgia veel merkbare en ook meetbare resultaten op. Brand awareness, goodwill, 25 procent meer offerte-aanvragen, 23 procent meer verkeer naar de website, waarde(n)volle interacties op social media, maar vooral goede gesprekken. Dat het ertoe geleid heeft dat …

L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth. The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that …

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to …

Say goodbye to mundane, repetitive tasks in the workplace: Automation is finally taking off. Marketers, specifically, are tapping into the power of automation, freeing themselves from the more, well, robotic tasks so they can get their creative juices flowing. Automation solutions, such as artificial intelligence and machine learning, are creating new efficiencies and helping marketers …

To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research. Part of the reason for this phenomenon is simply …

Het Mauritshuis heeft samen met designbureau Energize een storytellingwebsite ontwikkeld. Hiermee wil het museum de achtergrond van bekende (en minder bekende) schilderijen naar een groot en internationaal publiek brengen. Aan het woord Koen Brakenhoff, hoofd marketing bij het Mauritshuis. ‘We vertellen verhalen die in het museum onverteld blijven.’ Wat betekent storytelling in uw opinie? Het …

Eind januari ontving CDDN als eerste bedrijf het NIMA Marketing Integrity Keurmerk voor bedrijven. Alle marketing- en communicatiemedewerkers van CDDN hebben, via het NIMA Integriteitsexamen, een actuele certificering op het gebied van de integriteit. NIMA introduceerde begin 2016 een Integriteitscode en de daarbij horende mogelijkheid om een examen te doen en een persoonsgebonden Integriteitskeurmerk te …

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity. The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had …

Around two-thirds (65%) of consumers skip video ads and they do so as soon as they get the chance, according to new research, which also revealed that three-quarters (76%) say they skip ads because it is ingrained behaviour. That is according to IPG Mediabrands’ Magna and Media Lab units, which conducted a media trial involving …