Media digitaliseren snel, daarover is iedereen het wel eens. Rond 2020 zouden alle media wel eens volledig gedigitaliseerd kunnen zijn. Maar wanneer is het tipping point? En wat zijn de gevolgen? Het tipping point of kantelpunt is bereikt wanneer de kritische massa een omvang heeft gekregen die massale adaptie niet meer in de weg staat. …

We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year. It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone …

Using technologies such as artificial intelligence and virtual reality effectively, and rethinking social video, are among the key challenges marketers face in 2017, according to a new report produced by Warc in collaboration with Deloitte Digital. The Toolkit 2017 report examines six marketing trends for the year ahead, distilling the thinking and research published on …

The importance of product display is well-known to retailers, but new research suggests that, when faced with an assortment to pick from, consumers’ choices can be imperceptibly swayed by whether the items are displayed vertically or horizontally. A paper for the Journal of Marketing Research, A ‘Wide’ Variety: Effects of Horizontal Versus Vertical Display on …

There is an increasing expectation among the C suite that chief marketing officers (CMOs) will drive growth and create business value, but a new study suggests that CMOs themselves are uncertain as to how they can best deliver on this. The CMO Council and Deloitte surveyed more than 200 marketing decision makers across all industry …

Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it. Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” …

As new research shows British consumers are among the least likely to have their shopping decisions influenced by a loyalty scheme, brands are warned that loyalty now is about more than discounts and must focus on customer experience. Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts …

Creating Value with Big Data Analytics van de auteurs Peter Verhoef, Edwin Kooge, Natasha Walk (Routeledge) is bekroond tot winnaar van de PIM Marketing Literatuurprijs 2016. Het Platform Innovatie in Marketing (PIM) heeft dit dinsdagavond 6 december bekendgemaakt. De prijs voor het Marketingstudieboek 2016 is gewonnen door Karel van Alsem en Erik Kostelijk met het …

I’m a bit of an Ikea fanboy. I can’t remember an ad in the recent past that I didn’t like. The so-bloody-true iconic earworm “kitchen at parties” rings in my mind weekly, the epic observed beauty of “Beds”, the scale of shirts flying to sell storage, for God’s sake. It’s like reeling out tracks to …