Nieuws over marketing

Het commerciële domein omvat de vakgebieden marketing, sales en communicatie. Media zijn our middle name en er wordt dan ook veel gepubliceerd door vakgenoten en over de vakgebieden. Hieronder vind je verschillende publicaties geschreven door en voor NIMA Members, maar ook nieuws over marketing, publicaties van NIMA zelf en bijdragen van onze mediapartners.

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When it comes to supermarket promotions, marketers must be the voice of the consumer Alva van Beek

  Supermarkets are seen as one of the most authentic sectors – but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing Businesses and brands caught up in consumer promotion scandals do not sit well with modern customers who will easily turn their backs. Yesterday’s news from …

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Hoe klantrelaties opbouwen met marketingpersonalisatie? 3 Cruciale stappen… Alva van Beek

  Vandaag is personalisatie al wat de klok slaat. We worden om de oren geslagen met tips om je content te personaliseren, zodat je als bedrijf zo snel mogelijk munt slaat uit elke klant. Maar wat veel professionals lijken te vergeten, is dat personalisatie een groter doel heeft: langdurige klantrelaties opbouwen. En als je dat …

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Van der Snoek (TMG): ‘Wil je in strategische spel meegaan dan moet je ook investeren in lineaire tv’ Alva van Beek

  De topman van Telegraaf Media Groep ging op de aandeelhoudersvergadering in op de Talpa-deal. Op de jaarvergadering van Telegraaf Media Groep (TMG) die donderdag werd gehouden, stelde een aantal aandeelhouders kritische vragen over de deal die het concern in januari aankondigde. Al eerder meldde de kleinere aandeelhouder Cantor Holding op de vergadering vragen te …

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Data science is not accounting, it’s an art form requiring empathy and creativity Alva van Beek

In one corner stands art, in the other science. For too long, a perceived tension has been allowed to exist between these two disciplines, as if students, marketers and brand executives have to pick between the two. It’s an absolutely false dichotomy. In fact, some of the most inspiring art is grounded in science – …

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What Marketers Really Think About Brand Experience Alva van Beek

  A total of 81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the brand experience they deliver to their customers is industry leading, according to an infographic based on a Brand Experience research report from Brandworkz and CIM. Bron en …

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Publishers ‘breaking law’ by tracking users who block their ads Alva van Beek

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. A cross-industry panel, including from Ad Block Plus and The Guardian, discussed whether ad-blocking represented a “modern day protection racket”. The panelists were gathered at Picturehouse Cinemas in London today. Alexander Hanff, a privacy consultant and campaigner for …

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Content marketers look to video Alva van Beek

A majority of content marketers believe that brands aren’t investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. The Content Marketing Association surveyed 100 senior level client-side marketers as well as media agencies such as Saatchi & Saatchi, Carat and …

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Hyperlocal Social Marketing And What It Means For Brands Alva van Beek

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has …

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Why Inbound Marketing Should Take a Back Seat to Current Customers Alva van Beek

  Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. If you owned content marketing, you would …

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