Nieuws over marketing

Het commerciële domein omvat de vakgebieden marketing, sales en communicatie. Media zijn our middle name en er wordt dan ook veel gepubliceerd door vakgenoten en over de vakgebieden. Hieronder vind je verschillende publicaties geschreven door en voor NIMA Members, maar ook nieuws over marketing, publicaties van NIMA zelf en bijdragen van onze mediapartners.

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What Marketers Really Think About Brand Experience Alva van Beek

  A total of 81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those marketers believe the brand experience they deliver to their customers is industry leading, according to an infographic based on a Brand Experience research report from Brandworkz and CIM. Bron en …

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Publishers ‘breaking law’ by tracking users who block their ads Alva van Beek

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. A cross-industry panel, including from Ad Block Plus and The Guardian, discussed whether ad-blocking represented a “modern day protection racket”. The panelists were gathered at Picturehouse Cinemas in London today. Alexander Hanff, a privacy consultant and campaigner for …

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Content marketers look to video Alva van Beek

A majority of content marketers believe that brands aren’t investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. The Content Marketing Association surveyed 100 senior level client-side marketers as well as media agencies such as Saatchi & Saatchi, Carat and …

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Hyperlocal Social Marketing And What It Means For Brands Alva van Beek

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has …

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Why Inbound Marketing Should Take a Back Seat to Current Customers Alva van Beek

  Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. If you owned content marketing, you would …

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Alexandra Dimiziani, Airbnb: Get off the career ladder and become a better marketer by making bold sideways moves Alva van Beek

You don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani. My professional path began with the trappings of the ordinary – a business degree and an entry-level …

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Marketing’s new relationship with insight explained Alva van Beek

  The relationship between marketing and insight will be under the spotlight at Marketing Week Live this year; ahead of the event we explore how businesses can better align their teams to get the most from each function. How do brands use data to produce extraordinary creative? How do they bring insights to life in …

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Brands reluctant to be transparent about influencers as many fail to apply ad industry code Alva van Beek

A study analysing social media influencer practices in marketing has revealed that six in 10 marketing professionals are not fully aware of the Committee of Advertising Practice code of conduct – with over a third of marketers actively choosing not to adhere to it due to a lack of understanding or a reluctance to be …

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5 major themes from MarTech with big implications for marketing Alva van Beek

It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. …

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