124 brands are world’s most ethical

Colgate-Palmolive, Kellogg, L’Oréal, Microsoft and PepsiCo are just some of the leading brands to be judged as among the most ethical in the world, according to a new report that also includes several less-known names.

Compiled by the Ethisphere Institute, an Arizona-based organisation that promotes ethical practices in business, the full list includes 124 companies from around the world.

Now in its 11th year, Ethisphere’s World’s Most Ethical Companies List is based on the award of an Ethics Quotient (EQ) that covers five weighted criteria – ethics and compliance (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%), and leadership, innovation and reputation (10%).

Bron en volledig bericht: Warc