3 Museum Design Principles to Help Your Content Marketing

Museum content development and content marketing have one important principle in common: creating memorable experiences.

Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you were doing.

I began my career as a content developer for museums and interpretive centers. When I entered the world of digital content, I immediately noticed the museum-esque references — such as content curation and content artifacts. The similarities did not end there.

Bron en volledig bericht: Content Marketing Institute