To fully capitalize your content marketing, you need to click with your audience.
Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research.
Part of the reason for this phenomenon is simply because many content marketers unknowingly engage in tactics that create disconnects with their audience.
In other words, some of those tactics are a turnoff.
Here are some specific ways you can disrupt the relationship-building process and how to fix those problems.
Turnoff 1: Making it about you, not your audience
Bron en volledig bericht: Content Marketing Institute