9 steps to effective content marketing

Views of the installation of the temporary exhibit Red Bull Stratos: Mission to the Edge of Space in the National Air and Space Museum's West End Gallery (Gallery 104). Balloon gondola and Felix Baumgartner's pressure suit.

Content marketing is an important part of today’s marketing toolkit that can help meet a range of goals, from driving brand awareness through to hitting sales targets, which makes it essential that marketers take time to develop a well thought-out strategy.

In a Warc Best Practice paper, How to plan an effective content marketing strategy, Shafqat Islam, co-founder and chief executive of content marketing platform NewsCred, notes that relatively few B2B marketers, for example, believe they have a handle on their content marketing efforts.

Bron en volledig bericht: warc