Content marketing is an important part of today’s marketing toolkit that can help meet a range of goals, from driving brand awareness through to hitting sales targets, which makes it essential that marketers take time to develop a well thought-out strategy.
In a Warc Best Practice paper, How to plan an effective content marketing strategy, Shafqat Islam, co-founder and chief executive of content marketing platform NewsCred, notes that relatively few B2B marketers, for example, believe they have a handle on their content marketing efforts.
Bron en volledig bericht: warc