A Summary of The Nielsen CMO Report and its Implications on the Future of Media

On June 6, 2018, Nielsen, a global measurement and data analytics company, released the first annual Nielsen CMO ReportThe research for this report is based on interviews and survey data collected from CMOs across the country.

While the report highlighted the importance of traditional media, the biggest takeaway is that with so many different marketing channels being combined and used simultaneously, it grows increasingly more difficult to track results of campaigns.

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