If you are a marketer, whether at a marketing agency, a brand, or a company, or you’re a marketing consultant, you no doubt are always looking for ways to get your clients or company a leg up on the competition. You have Google Analytics experts, dashboards, reports on demand, and more. GA has helped get you to where you are now.
You’ve learned from the ground up how to harness the power of the data that GA provides, but over the past year or so, you’ve started taking notice of what’s happening around you in analytics. You see a whole new playing field taking shape.
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