Advertising on Snapchat: Fleeting fad or marketing goldmine?

    For many brands, Snapchat is probably akin to a circus. From the outside it’s all flashing lights, flying pugs, and dancing hotdogs. But step inside and it all becomes a bit noisy and overwhelming. So where should brands start?

    It’s been two years since the seven-year-old social media platform decided to let advertisers in, opening up a whole host of new and largely unexplored opportunities centred around one thing: the smartphone camera.

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