Brainstorming has gotten a bad name, at least in its most commonly practiced form: A group of people with a cold start on a problem shout ideas at a whiteboard until the session recorder’s writing hand cramps up or everyone’s eyes glaze over.
But brainstorming is not the only way to shake loose creative ideas from your team’s collective mind. (And the above scenario is not even the best way to brainstorm; most people do better with a more structured approach.)
At my firm, we use a mix of creative strategies—partly to be sure we’re looking at a problem from all the angles, and partly so we don’t bore ourselves into dull-wittedness. I’ve outlined five of our favorite exercises in this article.
When we’re working on brand story and messaging projects, we use these approaches to uncover core brand elements, reframe concepts for stronger audience appeal, and generate fresh approaches. But these exercises can work with all kinds of communications and business problems.
1. The Take Away
Coco Chanel purportedly advised women to take off at least one piece of jewelry before leaving the house. It’s good advice…
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