Consumers will spend more on simple brand experiences

Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage.

The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time.

Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s simplicity, according to UK and Ireland corporate buying and marketing director Adam Zavalis.

Bron en volledig bericht: Marketingweek