Content marketers look to video

    A majority of content marketers believe that brands aren’t investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed.

    The Content Marketing Association surveyed 100 senior level client-side marketers as well as media agencies such as Saatchi & Saatchi, Carat and PHD for its report Video Content for Engagement. This found that 58% of marketers planned to increase the proportion of their budgets going to video content in the next 12 months; nearly a third were planning for an increase of up to 50%.

    Bron en volledig artikel: Warc