Creative campaigns achieve recognition

Some 15 campaigns from last year have been recognised for their creativity and effectiveness in the latest industry study from the Gunn Report.

But its Cases for Creativity 2016 report also noted that just six of the total were campaigns on behalf of commercial brands – the others being not-for-profit or corporate social responsibility – and that some showed signs of feeling too similar.

The 15 campaigns showcased by the Gunn Report represented those which achieved the highest accolade in advertising by winning a Cannes Gold Lion for creativity as well as a Gold Effie award for effectiveness.

Bron en volledig bericht: Warc