CX, data and AI lead 2018 marketing priorities

Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.

This forms part of WARC’s Toolkit 2018, published today, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. For the first time, this year’s study includes a survey of 616 marketing and advertising professionals from around the world.

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