As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better at evaluating its effectiveness, a new study says.
The Global Review of Data-Driven Marketing and Advertising from the GDMA trade body was based on an online survey of 3,283 thought leaders in the advertising, marketing, media and technology industries in 18 countries, .
This reported that eight in ten regarded customer data as being critical to their marketing and advertising efforts.
Bron en volledig bericht: Warc