Europe bucks marketing trends


    Despite slow economic growth and falling consumer confidence, Europe continues to buck global marketing trends as the region’s Global Marketing Index (GMI) hit its highest ever figure in March. The headline GMI for Europe stood at 59.2, a rise of 0.5 percentage points on the previous month and well above the global figure of 54.9 which showed only marginal movement as the downward trends seen previously in the Americas and Asia-Pacific continued. A benchmark of 50.0 indicates no change.

    The Global Marketing Index, compiled by World Economics, provides a unique monthly indicator of the state of the global marketing industry because it tracks current conditions among marketers and their expectations in the three key areas of marketing budgets, trading conditions and staffing levels.

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