Facebook will be ‘all video’ in five years, says Nicola Mendelsohn

    “And we’re not only watching more video, it’s also down to the type of video. It is much more immersive. We love 360-degree videos that let us move around and explore, which people can interact with.”

    Mendelsohn described the launch of Facebook Live as a “faster phenomenon” than anyone in the company expected. Live video now attracts 10 times more comments from Facebook’s 1.65 billion-strong audience than a standard video. “What this means for advertisers is that if you want to know what’s on people’s minds and you want to the ability to reach out, this is an incredible way to do it,” she added.

    She also expects mobile and video to be the big trend at Cannes Lions next week (June 18-25). “We’ll see a hunger and desire from creative agencies to get more involved in the mobile explosion and a dawning realisation you can’t do it by yourself. This is brave, new world thinking and people need to try and test things in a way they haven’t done before.”

    Bron en volledig artikel: MarketingWeek