Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece.
You then released it into the wild through all your Web and social channels and sat back, waiting for it to become the next viral sensation.
But then the unthinkable happened: No one shared it (gasp!).
Lees verder op marketingprofs