Forrester Says ‘Stop Marketing to Your Customers’


    NEW YORK CITY — You can’t tell people what to buy anymore.

    Now you have to go beyond product pitches and memorable jingles to engage and excite them: You actually have to take the time to build digital relationships with them by turning your marketing messages into marketing experiences.

    That was the somewhat daunting, yet actionable message from James McQuivey, VP and principal analyst at Forrester Research during his morning keynote at Ad Age Digital Conference at Pier 36 in Lower Manhattan today.

    Hyperadoption and Disruption
    In a presentation that explored how consumers are moving from attention to intention to adoption faster than ever before

    Bron en volledig artikel: CMS Wire