Among the top challenges that B2B marketers face are building brand awareness, managing customer relations, and making do with limited marketing resources (human and otherwise); 21% B2B marketers also say they have an insufficient audience size on social media.
Using social advocacy could be a powerful way to tackle those challenges.
Fully 70% of B2B buyers use social media for pre-purchase research. Furthermore, social users trust recommendations from friends and family above all other sources, according to Edelman’s Trust Barometer. Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales.
So which of your social media connections are potential advocates, and how do you build an advocacy system around them?
Bron en volledig bericht: Marketingprofs