Global marketing activity steady


    Global marketing activity continued to grow at a steady rate in May according to the latest Global Marketing Index (GMI). The headline Global Marketing Index remained unchanged from April on 55.1 and represented the continuation of a year-long trend where a flat global index has hidden disparate regional performances.

    Activity has been strongest in Europe over that period, although it has declined slightly from a high of 59.2 in March. The trend has been downwards in Asia Pacific where the GMI dipped again this month and fell below that of the Americas, where a rise of 0.4 percentage points represented another small step in recovery from a low point of 51.1 in November of last year.

    Bron en volledig bericht: Warc