There’s something to be said for thorough, extensively researched buyer personas.
When you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way you market to them won’t resonate.
The data backs this up. Katie Sweet, writing for IBM’s THINK Marketing blog, shares some insight that proves how important understanding your customers is to your marketing campaign’s success, including this statistic: 63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.
Bron en volledig bericht: Content Marketing Institute