Here’s why you don’t ask a marketing professor for career advice

One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you.

Don’t get me wrong. A lot of them anti-venerate you too. Dear God, they do that a lot more. But simple numbers mean occasionally you get the odd positive mentoring question about qualifications, career advice and general marketing stuff from the new, shinier generation of marketers now entering our discipline.

Obviously, I revel in this kind of stuff. I have a wife who tells me what to do and a daughter who completely ignores me, so the chance to have anyone pay attention to me is simply too good an opportunity to pass up. Before a mentoring question….

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