How marketers can press agencies to do better on diversity

    Amid the furore over Saatchi & Saatchi head coach Kevin Roberts’ explosive comments on women and their apparently differently shaped ambitions, four tweets were particularly potent.

    Linking to an article about the scandal, Brad Jakeman, president of the global beverage group at PepsiCo, wrote: “Proud to say that I am NOT a client of @wwsaatchi & calls 2 friends who R 2 read this.”

    Antonio Lucio, HP’s global chief marketing and communication officer, replied to Jakeman: “You and I have never met. I applaud your public stance against K Roberts’ ridiculous statement. Time for a generational shift.”

    Airbnb chief marketing officer Jonathan Mildenhall tweeted: “Seriously @krconnect? If I were CMO @ P&G I would be questioning your understanding of my core consumer #doesntgetit.”

    Bron en volledig artikel: Campaign