How ‘niche’ lifestyle brands are increasing their mass market appeal

A decade ago they were defined as ‘niche’, but today health and wellness brands have been catapulted into the mainstream thanks to the popularity of nutrient-rich diets and ‘clean eating’.

From meat substitute Quorn to organic tea purveyor Pukka, brands in the wellness space are benefiting from a growing consumer desire to live healthier lives. These brands are keen to shake off the tag of exclusivity once associated with the wellbeing sector in favour of an accessible, inclusive approach firmly focused on the mass market.

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