The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that?

What does it mean to architect your content strategy?

To architect something is to design a space for it. To architect your content strategy is to design an information space – typically an internal website – where your team keeps the elements of its content strategy.

Note: I use “architect” as a verb to describe a specialized activity – designing an information space – since information architects often use the term this way and since I lack a better word.

Bron en volledig bericht: Content Marketing Institute