How to Build Buyer Personas That Build Sales

    Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within.

    What if we adopted this mindset with personas? What if, instead of creating personas from our imaginations, we found out everything we could about the flesh-and-blood people we want to sell to and keep happy – and then used personas as a means of revealing those people to the teams that need to communicate with them?

    Bron en volledig bericht: Contentmarketinginstitute