You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences. So don’t leave them out of your media mix.
Why do newsletters still work?
Social media is passive. Even if your audience members do visit a social platform, they may or may not see your posts, especially at the rate messages fly by. Email, however, is more active. Everyone checks email, and the reader must actively choose to ignore, delete, or open your message.
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