Don’t you hate it when you hear success stories of brands that made it big on Facebook, Snapchat, and YouTube before those platforms were even popular?
By the time the masses—and other marketers—catch on, those first-mover brands already have followings and programs set to launch. You wish you’d got in on the action. Then you try to play catch up, but the gold rush has passed you by. Look at the rapid growth of Instagram, for example. It went from 1 million to 10 million users in just under a year:
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