How to Evaluate the Company Behind the Martech Solution (and Why That’s Critical)

Let’s start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they’ve purchased that aren’t being used at all; and

only 9% of marketing departments say they have all of the marketing tools they need and fully use them.

So is marketing technology really that hard to get right? The stats imply that it is. Truthfully, though, I think part of the solution is relatively simple: Make a better purchasing

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